The United States Fund for UNICEF – also known as UNICEF USA – is the United States non-profit, nongovernmental organization (NGO) that supports the United Nations Children’s Fund (UNICEF).
Founded in 1947, it is the oldest of the 36 UNICEF National Committees that support UNICEF worldwide through fundraising, advocacy and education.
Named one of TIME Magazine’s 25 Best Inventions in 2016, UNICEF Kid Power is the world’s first Wearable for-Good®, and one of the largest education-technology programs serving high-need elementary Schools in the U.S., Kid Power uniquely taps into a kid’s intrinsic desire to help others by using wearable technology to convert their physical activity to real-life impact. By getting active with a UNICEF Kid Power Band, kids earn points and unlock funding from partners, which UNICEF uses to deliver packets of therapeutic food for severely malnourished children. The more kids move, the more points they earn, the more children they help.
Launched in 2014 in the U.S., UNICEF Kid Power aims to inspire an entire generation of American children to grow up as healthy and globally aware citizens, by getting active to help end severe malnutrition around the world. During the first three years of Kid Power, the venture’s startup phase which lasted from May 2014 to May 2017 (which is the project timeframe for this application), scaled from a pilot in 7 classrooms in a single city to almost 7,000 classrooms in 1,600 cities and towns in 49 states across the U.S. In doing so, Kid Power engaged 450,000 kids who collectively walked over 100 billion steps, to unlock enough funding for UNICEF to deliver enough therapeutic food packets to help save the lives of 52,000 severely malnourished Children.
Project duration: May 2014 – May 2017
UNICEF Kid Power uses the world’s first Wearable-for-Good device to connect kids’ everyday activity to real-world impact. The program is the largest tech-enabled initiative in high-need elementary schools across the U.S., being implemented in 1,600 cities and towns.
To reach this huge coverage, the Kid Power team developed a unique form of Scaled Agile Framework, which followed scrum methodology and combined short and medium periods to allow fast-moving product development and marketing teams to work in a synchronized manner with slower-moving educator outreach and schools’ implementation teams.